Luang Prabang is located in northern Laos at the heart of a mountainous region. The town is built on a peninsula formed by the Mekong and the Nam Khan River. Mountain ranges (in particular the PhouThao and PhouNang mountains) encircle the city in lush greenery.

Luang Prabang is an outstanding example of the fusion of traditional architecture and Lao urban structures with those built by the European colonial authorities in the 19th and 20th centuries. Its unique, remarkably well-preserved townscape illustrates a key stage in the blending of these two distinct cultural traditions.